CNBC-e, the finance portal of Turkey continues its journey as NTVpara. With its fast, trustworthy and rich content, NTVpara remains the pinnacle of business news. The news portal includes market data, news, analysis, and commentary from leading economists. As part of the NTV art department team, I was responsible for designing the new look of NTVpara, incorporating ascending and descending arrows inside the letter “a”s to indicate finance. I overhauled the entire branding concept for the channel. The new design is clear, businesslike and effective, allowing the audience to take in information quickly and clearly.